| SN | CATEGORY | DESCRIPTION | |
| 1 | MASTER CREATIVES | ||
| 1A | External Emailer, Standee, Tent Card, Leaflet, Poster, Wallpaper, PPT Templates, Offer Annexures, Statement Design, Event Backdrop, Gate Arch | Involves creative ideation, copywriting & designing. Includes Artwork Charges wherever applicaple. | |
| 1B | Certificate, Greeting Card, Danglers, Buntings, Internal Logos, Internal Mailers | ||
| 1C | Webpage/Homepage Banner, Corporate Stationery, Wobblers, Danglers | ||
| 1D | Kiosk, Accordion Brochure (Open Size - A4), Folder, Landing Page, Lead Capture Page, External Logos | ||
| 1E | Stationery Design | ||
| 1F | ATL Campaign Creative Campaign Concept / Master | ||
| 1G |
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| 2 | ITERATIONS | ||
| 2A | Minor Iteration | Text changes in the copy that does not affect the layout (Replacing Body Copy / Paragraphs) | |
| 2B | Major Iteration | Changes in image area, adding tables &/or copy changes that affects the layout of the approved Creative | |
| 3 | ADAPATATION/ RE_SIZING | ||
| 3A | Digital Adapts (social media, MPN, Web Banners, Emailer, ATM Screen) | Adapting an collateral to any type of banner (MPN, Website, Offer, Social | |
| 3B | Other Adapts (Standee, Tent Card, Leaflet, Poster, Event Backdrop, Offer Annexures, Statement Design, Gate Arch, Danglers, Buntings, ATM Screen, Statement Banner, | Changing the size/orientation of the Master Creative to different type of collateral. | |
| 4 | ADD ONS | ||
| 4A | GIF Creatives | Adding GIF based animation to emailers/banners | |
| 4B | Image | Cost of procuring images from stock | |
| 4C | Presentations (Slide Formatting) / Slide | Basic formatting of fonts, alignment, spacing, image placement etc | |
| 4D | Translation | Translating the collateral from one language to another | |
| 5 | PRODUCT BROCHURE | ||
| 5A | Cover Page + Template Design | Concept, design, copy for cover page and design template | |
| 5B | Inside Page Layout, Design & Artwork / page | Design, layout & copy-editing of inner pages. | |
| 5C | Brochure - Minor Changes / page | Changing some part of copy that does not affect the layout of the approved/released Creative | |
| 5D | Brochure - Major Changes / page | Change in images, adding tables &/or copy changes that affects the layout of the approved Creative | |
| 6 | MOTION GRAPHICS VIDEO | ||
| 6A | Creation of Motion Graphics (Animation) Video / 30 sec | Includes Concept, Script, Frame Design & Animation | |
| 6B | Voice Over, Stock Footage & Background Score (If any) | Getting VO recorded from VO artist & sourcing footages & music from stock | |
