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SEO Case Study
Scaffolds Supply, USA

Boosted visibility and leads for scaffold products through smart SEO.

About the Client

Scaffolds Supply is a B2B scaffolding system manufacturer and supplier based in Houston, Texas. Serving the construction, industrial maintenance, and reselling sectors across the U.S., they offer a broad catalog including planks, towers, clamps, ladders, and accessories. Despite their large product offering and market relevance, their digital presence was underperforming—resulting in low traffic, minimal SERP visibility, and sporadic lead generation.

They partnered with iDigitalise to scale their organic visibility and become the go-to scaffolding supplier on Google for U.S.-based clients.

Project Goals
Rank in the Top 5

for high-volume scaffold-related keywords

Grow monthly organic traffic

from 600 to 2,500+ sessions

Drive consistent

B2B sales calls and RFQs across the U.S.

Improve visibility

on Google’s first page (Top 10)

Earn authoritative backlinks

in the construction/manufacturing niche

Keyword Rankings Improvement
keyword monthly searches initial rank may 2025 rank
scaffold ladder 4,400 55 1
ladder brackets 1600 40 1
scaffold stair towers 320 60 7
scaffold base 90 63 1
scaffolding manufacturers in usa 50 44 1
cuplock scaffolding manufacturers 10 Not in Top 100 1
adjustable ladder brackets 10 67 1
cuplock scaffolding system manufacturers 10 64 1
scaffolding clamps suppliers 10 42 1
SEO Strategy Key Actions
  • 271%+ traffic growth driven purely by SEO
  • 10x increase in monthly call-driven RFQs
  • Over 20+ high-volume keywords now rank in the Top 3
  • Expanded brand visibility on Quora, Reddit, classifieds, and niche directories
  • Solidified authority in the U.S. scaffold supply sector